Individuals are opening to the possibility of renting as a more permanent resolution rather than temporary living. The National Multi-Housing Council states that, almost 15 percent of the population in Texas are renting instead than owning. That number is expected to grow substantially. In large metropolises, the percentage is often much higher. As Marcus Hiles states, “The American dream is now not owning a home but renting an apartment.” The goal for Hiles and his company is to advance these communities in the finest settings and close to the top schools with first-class amenities within the complex and neighboring it.